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Morgan
Isaacs
COPYRIGHT MORGAN ISAACS 2008 - 2018
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DeviantArt
CLIENT
DeviantArt
CONTRIBUTION
Associate Creative Director / Creative Director
From 2008 to 2015, as ACD & CD of the Creative Team, we enabled brands like Lexus, Blizzard, Square Enix, and Disney to give amazing opportunities to millons of artists worldwide, and help grow DeviantArt.com from 15 million members to 35+ million members.
The Creative Team
The DeviantArt Creative Team is the visual production arm of the Marketing Team at DeviantArt. I was the Associate Creative Director from 2008 to 2012, and from then until 2015, the Creative Director. During that time, the team had a part in expanding the community by 20 million people, building experiences for 4 Comic-Cons that drew millions of fans, providing amazing brand-integrated opportunities to the emerging deviant-artists, and designing a free HTML5 drawing tool that made digital art accessible to anyone with an internet connected device.
The Creative Team
The DeviantArt Creative Team is the visual production arm of the Marketing Team at DeviantArt. I was the Associate Creative Director from 2008 to 2012, and from then until 2015, the Creative Director. During that time, the team had a part in expanding the community by 20 million people, building experiences for 4 Comic-Cons that drew millions of fans, providing amazing brand-integrated opportunities to the emerging deviant-artists, and designing a free HTML5 drawing tool that made digital art accessible to anyone with an internet connected device.
DeviantArt Muro
Getting into digital art has always been a somewhat elusive and confusing endeavor for many people. Either the interface is intimidating, there isn't enough power to run the software, or it's just too costly. Through my work at DeviantArt designing Muro, an HTML5 drawing app that brings digital art to all, I was able to help lift an entire subset of young artists out of having no access to robust, cloud-based digital art tools.
Contests
Contests are the main way in which brands can interact authentically with the DeviantArt community. With Lexus, we gave the community an opportunity to design a custom car that Lexus now takes with them on the road to auto shows worldwide. With Fiat, we gave an artist and their +1 a 7-day all expenses trip to Art Basel in Miami, FL. while also wrapping new Fiat 500Ls in their winning art and driving them around the event.
Contests
Contests are the main way in which brands can interact authentically with the DeviantArt community. With Lexus, we gave the community an opportunity to design a custom car that Lexus now takes with them on the road to auto shows worldwide. With Fiat, we gave an artist and their +1 a 7-day all expenses trip to Art Basel in Miami, FL. while also wrapping new Fiat 500Ls in their winning art and driving them around the event.
Marketing
The DeviantArt community can smell insincerity from the back of the moon, and they will call you out on it. Knowing this, our efforts in marketing to the community were always informed by data gathered by being a direct part of it: trending topics, popular themes, and emerging sub-communities were all considerations that went into what messaging ran when and who saw it.
San Diego Comic-Con
DeviantArt got into Comic-Con for one reason: To get art back into focus at, as Forbes puts it, "The largest convention of its kind in the world". For 3 years, I designed and produced the assets DeviantArt brought with them to the convention. Shirts, handouts, swag of all sorts, wallpapers, banners, and one year, a giant circular hanging sign. At SDCC, there's an independent artist section called Artists' Alley. While providing a space for the artists, SDCC didn't do much more than that. DeviantArt found a small spot next to the artists, listened to their needs, and brought in screens to broadcast their work across the convention hall, gave them power for their devices, padded seats & carpet for comfort, and most importantly, generated a real feeling of community and appreciation for their presence at the convention.
San Diego Comic-Con
DeviantArt got into Comic-Con for one reason: To get art back into focus at, as Forbes puts it, "The largest convention of its kind in the world". For 3 years, I designed and produced the assets DeviantArt brought with them to the convention. Shirts, handouts, swag of all sorts, wallpapers, banners, and one year, a giant circular hanging sign. At SDCC, there's an independent artist section called Artists' Alley. While providing a space for the artists, SDCC didn't do much more than that. DeviantArt found a small spot next to the artists, listened to their needs, and brought in screens to broadcast their work across the convention hall, gave them power for their devices, padded seats & carpet for comfort, and most importantly, generated a real feeling of community and appreciation for their presence at the convention.
Branding
Throughout my 7 years at DeviantArt, I was given many opportunities to extend the brand and in 2015, even had direct input into Moving Brands' rebranding efforts that you can see on the site today. Overall, the DeviantArt brand revolves around the community and how they interact with each other as an artistic family, posting work, giving feedback, and figuring themselves out as artists and people. Audacious, Magnetic, Kindred and Inspired, the DeviantArt community is a perpetual art-engine that inspires all in its way.
Monthly Wallpapers
From March 2012 to June 2014, I made monthly wallpapers specifically for the community. We distributed them in our marketing emails, and overall, the community really enjoyed them. They were always based on interesting artistic principles, and came along with descriptions that made what could sometimes be quite abstract compositions accessible to artists of all ages.
Monthly Wallpapers
From March 2012 to June 2014, I made monthly wallpapers specifically for the community. We distributed them in our marketing emails, and overall, the community really enjoyed them. They were always based on interesting artistic principles, and came along with descriptions that made what could sometimes be quite abstract compositions accessible to artists of all ages.