Braun, Apple, Sony, Google, Tesla, Herman Miller... I could go on. All of these brands came to find power in design, in stripping away the unnecessary, and producing a pure communication meant to connect the user directly to the experience. It's this connection, powered by varying the design expression between emotion and data that makes beautiful, flexible, robust, and successful brands.
Braun, Apple, Sony, Google, Tesla, Herman Miller... I could go on. All of these brands came to find power in design, in stripping away the unnecessary, and producing a pure communication meant to connect the user directly to the experience.
It's this connection, powered by varying the design expression between emotion and data that makes beautiful, flexible, robust, and successful brands.